BENTLEY the watch brand was established in 1948 in La Chaux-de-Fonds,Switzerland. The town is steeped in the history of Swiss horology and known tothe world as the cradle of modern watchmaking. The BENTLEY watch divisionis principally engaged in the design and making of wristwatches and lifestyleaccessories with its collection of fine timepieces being the flagship products that aremanaged by the group. Following traditional watchmaking techniques and innovationsin design, BENTLEY watches are recognized by enthusiasts as a contemporaryillustrations of precision craft with each luxurious timepiece achieving a fine balancebetween tradition and modernity.During the early stages of the brand's inception, BENTLEY faced strict regulationsduring the military-industrial period. This period served as a crucible, honing therobust technology required to craft high-end, in-house watch movements. BENTLEYestablished stable, precise, and professional core values, gradually accumulatingglobal recognition and public trust through nearly perfect handmade products.The legacy between individuals, combined with the crafting of reputable high-qualitycomponents, resulted in the production of intricate and precise timepieces. Thisepitomizes the expertise of artisans.Since the early 1990s, with the rise of watch fashion, wristwatches transformedfrom simple timepieces into accessories akin to jewelry. It was during this time thatBENTLEY's unique qualities truly came to the fore. Breaking free from traditionalnorms, BENTLEY, propelled by innovative thinking, continued to stay at the forefrontof the century-long trend. The combination of "classical" and "innovative" elements,blending excellent movements that position it as a "world pioneer" with modern designaccessories reflecting the "new generation trend," showcases precision craftsmanshipand contemporary design. This catapulted the brand's watches to become favorites inthe fashion world.BENTLEY's design embodies the beauty of European culture, achieving a symbol ofluxury and prestige. Its elegant and exquisite watches not only establish the image ofsuccessful individuals but also spread the refined and innovative interior and exteriordesigns worldwide. Wearing BENTLEY, one can exude both nobility and restraint, orboldness and exuberance. Time binds only age, not the soul and thoughts. Meticulouscraftsmanship and free art converge in a timepiece that illuminates various styles ondifferent occasions. It becomes a scenery of the era and a glimpse into the future.Seizing the trend and becoming the trend, BENTLEY never stagnates. Continuouslyimproving existing watches and expanding into various lifestyle accessories suchas leather goods, BENTLEY has established a complete industry chain for highendbrands. Dispersing the brand's versatility making it convenient for consumersto choose BENTLEY crafts a practical and beautiful quality of life. It is the attitude ofconstantly embracing new knowledge like an ocean, the dedication to perfection, andthe relentless pursuit of excellence that ultimately allowed BENTLEY to step out ofSwitzerland and stand out among the world's finest watch brands, earning praise asan exemplar of precision craftsmanship for generations.